THE VERVE
CROWNE PLAZA NATICK
CLIENT:
Distinctive Hospitality Group
PROGRAM:
Creative Direction and Art/ Prop Procurement
and Installation
PROJECT ARCHITECTS:
Paul Lukez Architecture/ Kevin Curran
Photography by Dom Miguel
During the repositioning of an existing hotel property in Natick, Massachusetts, Blue Sky Studio worked with owners’ representatives and architects to provide creative direction for concept and execution of a design inspired by Pop culture of the ‘60’s, ‘70’s, and ‘80’s. This concept is most notably featured in the three-meal restaurant, The Pantry, with a nostalgic nod to Americana of the late 20th century, through unexpected use of common kitchen utensils as decorative elements.
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