THE VERVE

CROWNE PLAZA NATICK

CLIENT:

Distinctive Hospitality Group

PROGRAM:

Creative Direction and Art/ Prop Procurement

and Installation

PROJECT ARCHITECTS:

Paul Lukez Architecture/ Kevin Curran

Photography by Dom Miguel

During the repositioning of an existing hotel property in Natick, Massachusetts, Blue Sky Studio worked with owners’ representatives and architects to provide creative direction for concept and execution of a design inspired by Pop culture of the ‘60’s, ‘70’s, and ‘80’s. This concept is most notably featured in the three-meal restaurant, The Pantry, with a nostalgic nod to Americana of the late 20th century, through unexpected use of common kitchen utensils as decorative elements.

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